KCDC Honored with Gold Stevie Award for Anti-tuberculosis Campaign
- KCDC won the top honor in Communication or PR Campaign of the Year–Public Affairs -
The Korea Centers for Disease Control and Prevention (KCDC) said on Friday that it will be presented with a Gold Stevie Award in recognition of the Anti-tuberculosis campaign “Check Your 2Weeks Cough” at a gala event in Rome, Italy, on October 21 (local time). KCDC was named a Stevie Award winner in the 2016 International Business Awards in the category of “Communication or PR Campaign of the Year–Public Affairs.”
The word “Stevie” is derived from the Greek word “crown.” The Stevie Awards are the world’s only premier business awards to honor the achievements and positive contributions of organizations from all business sectors worldwide. The awards, also known as the Oscars of the international business community, were created in 2002, making this year the 13th anniversary.
Importantly, this year’s award carries great significance with KCDC becoming a winner of two consecutive years. In October 2015, KCDC was presented with a gold prize for the campaign by ranking 1st in the 2015 competition in Toronto, Canada.
Also, the anti-tuberculosis campaign was awarded a silver prize in the PR Week Awards Asia 2016 in June this year. As such, KCDC won three coveted prizes in international competitions for two years in a row.
The significant honor of this year is mainly attributable to KCDC’s diverse promotional programs: (a) airing television ads targeting the youth aged 20 to 30 and children; (b) encouraging designated undergraduates to deliver a core message to the public through social networking sites; and (c) raising the public’s awareness of tuberculosis prevention through various events during the “Week for Tuberculosis Prevention.”
Notably, KCDC delivered a clear and simple message of “Check Your 2-Week Cough” to the wider public. This approach helped enhance the public’s awareness of tuberculosis prevention. KCDC also used the animated series “Tayo, the Little Bus” to promote the campaign in an educational way. These approaches were highly effective in persuading the judging committee to give higher scores to the campaign.
KCDC Director Jung Ki-Suck said: “The anti-tuberculosis campaign is exceeding our expectations by producing outstanding results in diverse awards competitions inside and outside Korea. Thus, I hope that the public’s awareness for tuberculosis will be enhanced further.”
The Director added: “We will give our all to eradicate tuberculosis and keep the public protected from the threats of the disease. Effective prevention of tuberculosis requires keen attention. Coughing for more than two weeks is a signal that you must see your doctor.”
● Title : The 2016 Stevie Awards
* (Stevie Awards) The Stevie Awards were created in 2002, making this year the 13th anniversary. The international awards, which cover promotion and marketing areas. are open to all organizations from the entire business sector worldwide.
● Size : The awards received 3,800 entries from more than 60 nations in 2016.
● Award winner : Anti-tuberculosis Campaign
* (Title) Anti-Tuberculosis Campaign “Check Your 2Weeks Cough”
● Result : Gold Stevie Award (Top honor)
(Additional prize: Gold Stevie Trophy)
* (Category) Communication or PR Campaign of the Year–Public Affairs
● Participant : KCDC (Division of HIV/AIDS and TB Control), Enzaim Health Inc. (PR agency)
● Judges’ comments : A simple, clear, and strong message of the campaign draws the wider public’s attention in a faster and easier way. The animated series “Tayo, the Little Bus” provides educational benefits for the public.